A wellbeing charity existing primarily on Instagram - ‘Changes‘ aims to normalise the conversation on mental health whilst portraying a light hearted image of real life. I was asked to update their existing logo and help create a more coherent and engaging identity.  

Understanding the interests of the owner and audience, I sought inspiration from pop-punk / alternative music artwork to create a fun and humorous identity that still retained edge. Each element was designed to suit the social platform first whilst remaining flexible enough to be used on larger scale graphics. 

@goodvibeschangeslives_